As Ignite Social Media's Strategy Director, Lisa Braziel is responsible for making sure the social media campaigns they propose and execute for their clients are not only thorough and catered to their specific needs, but exciting and creative as well. Since she’s been at Ignite since the beginning, Lisa has done everything from community engagement to metrics and reporting. This includes setting an initial social strategy for brands like Windows, Bing, Nature Made, and The Body Shop, among many others.